Having good rates of organic traffic is one of the most important things for the success of your web page. It can look amazing and have hundreds of great features, but if it’s not SEO optimized, then all of it is in vain. A lot of people get surprised by the lack of success even if their pages seem sufficiently aesthetically pleasing, readable, and most importantly – helpful. The key is in SEO optimization.
In order to optimize a page correctly, you have to have a certain level of knowledge. Even though one can learn a lot about search engines online, that takes time, effort, and usually money. However, there are some things you can pay attention to and try boosting the organic traffic a bit more. This article covers some of the advanced techniques and methods that can make a huge difference when it comes to the SEO of your pages.
The first thing you should do is run some analysis. Before even thinking about fixing things, you first need to identify the weak points of your pages. Many companies offer auditing services, but you can do it yourself without breaking a sweat. While it may sound like an advanced strategy, it’s actually simple and straightforward.
Here are some things you should check when auditing your website:
Once you start looking into these things, you will probably stumble upon an error or two. The vast majority of people that create their own website tend to skip or miss some of the crucial parameters and that consequently leads to a decrease in traffic.
You would be surprised how many people forget to make a mobile-friendly version of their website. In today’s world of smartphones, tablets, and other gadgets you must have a mobile-friendly site or else you’re going to lose a lot of organic traffic.
One thing you should bear in mind is that mobile users are well-known for being better shoppers than PC users. It’s usually because they can buy anything from anywhere with a simple push of a button. Therefore, make sure you optimize your business for mobile users or else you’re going to regret it.
Even though many users like to read the whole article or page, millions of others don't have the time or will to do it. In order to engage and intrigue the users that don’t want to read much text, you have to post comprehensive, well-designed, and informative infographics.
This particular step usually requires professional intervention. While you may be able to create a decent infographic picture, one that makes a living doing that will probably do it much better. There’s no need to worry though, it’s an affordable service, and it shouldn’t affect your budget at all.
LSI stands for Latent Semantic Indexing. While it may sound like a complicated thing, it’s relatively simple. Google uses its algorithm to recognize certain keywords in your text. In order for Google to index your page correctly, it uses mathematical formulas to identify various patterns in your documents.
In simple words, LSI is responsible for finding the synonyms of your keywords and prevents overstuffing. Rather, you prevent keyword stuffing by using LSI to avoid repetitive keywords.
When it comes to overstuffing, it can be a serious issue. Make sure you use some of the keywords density tools available online and keep your keywords under 3%. In fact, if you overdo it – Google will punish you and bury the website into oblivion.
Many people that have a business online don’t comprehend the value of being in touch with the clients. Being active on authoritative platforms is the best thing you can do in order to bump up your organic traffic.
All you have to do is find a trending topic on some of the authoritative websites and engage in conversation. Also, you can analyze your competitors through this method. Take a moment and check out the keywords they are using, analyze the strength of those keywords in that particular niche, and you might find a new one that’s lacking in your pages.
The worst thing you can do is set up a website and wait for it to bloom. Needless to say, more often than not it won’t happen, and you’ll end up with a desolate website full of adjustment errors.
The key word in this whole process is “research.” Without it, you won’t make it far. Make sure you’re in the loop with the market, follow the fluctuations, and react accordingly. This particular step is especially important for people who are selling products on their websites. If you want to improve your sales by boosting up your organic traffic, extensive research is mandatory. It doesn’t have to be on a daily basis, but make sure you do it frequently enough.
As you can tell, boosting organic traffic isn’t as hard and complicated as one might think. All you need to have is a lot of patience and will to make a significant step forward. Once you manage to comprehend the algorithms and mechanisms on which search engines work, there is a good chance you will be able to improve organic traffic.